Masters Performances ePortfolioCompleted at the American Military University from November 2021 to April 2026.
Strategic Mastery in the Modern Market
Artifact Description
The selected artifact for this analysis is a formal strategic plan titled "Strategic Plan: AeroVironment, Inc." I chose this specific artifact for my ePortfolio because it represents a culmination of complex business analysis, demonstrating my ability to evaluate an organization’s market structure, financial outlook, and competitive positioning. This artifact was developed during my Master of Business Administration (MBA) program for the course BUSN620: Strategic Management
The primary learning objective of this assignment was to conduct a comprehensive analysis of a publicly traded company to address real-world business problems. The specific problem addressed in this project was AeroVironment’s heavy reliance on United States Department of Defense (DOD) contracts, which left the company vulnerable to federal budget cuts and geopolitical volatility. To solve this, the artifact explored strategic diversification and corporate acquisitions, notably the integration of BlueHalo to expand into commercial and counter-drone markets. The format of this artifact is a formal business research paper, complete with an executive summary, organizational history, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, and financial performance metrics.
Marketing Strategy for a Small Business Venture
Artifact Description
The selected artifact serves as the final summative project for MKTG600: Advanced Marketing Strategy. This artifact was deliberately selected for the ePortfolio because it demonstrates the ability to synthesize volatile market data into a cohesive, actionable business strategy, which is a primary expectation in modern corporate recruitment.
Within the context of the MKTG600 course, this assignment required students to act as external consultants for a mid-sized consumer packaged goods (CPG) enterprise seeking international expansion. The primary learning objective was to formulate a robust market penetration strategy by evaluating complex variables, including consumer behavior analytics, competitive landscapes, and long-term financial viability. The central problem addressed in the project was determining the optimal market entry mode—balancing risk against potential return on investment (ROI)—for launching a new sustainable service into the North American market.
Integrating Macroeconomic Theory into Professional Practice
Artifact Description
The selected artifact for this Master of Business Administration (MBA) Capstone ePortfolio is a formal academic research paper. I deliberately chose this artifact because it demonstrates a comprehensive understanding of macroeconomic systems, a competency highly sought after by corporate recruiters evaluating candidates for advanced management roles. The original course for which this artifact was developed is ECON610: Global Economics, completed in May 2022 under the instruction of Dr. Shahrokh Fereidoon.
The primary learning objective of this assignment was to critically analyze the mechanisms of international capital flows and the multilateral responses to global financial crises. The central problem addressed within the project is the cascading effect of economic collapse in vulnerable nations, specifically utilizing Lebanon’s recent financial deterioration as a primary case study. The paper investigates how inadequate government policies, domestic instability, and exogenous shocks threaten international trade, necessitating intervention from entities like the International Monetary Fund (IMF) to prevent broader global market contagion. By examining both the theoretical foundations of global trade—such as economies of scale and resource endowments—and the historical context of the 1997 Asian Financial Crisis, the artifact successfully synthesizes economic theory with real-world policy application. The format of the artifact is a fully developed research paper, encompassing data analysis, historical case studies, and policy recommendations.